John McEntee in the news, on the record, and in the mix.

What started as a dating app became something much bigger. When John McEntee launched The Right Stuff in 2022, young conservatives on mainstream platforms were hiding their politics to avoid being filtered out before the first message. Three years later, the app has produced over 200 marriages, half a million downloads, and proof that an underserved market of millions was there all along — waiting for someone to build for them. Read the full article here

When John McEntee launched The Right Stuff in 2022, critics wrote it off as a niche app for an aging base. Three years and 2 billion TikTok views later, he's quietly become one of the Republican Party's most effective tools for reaching Gen Z. McEntee's formula — mixing lifestyle content with conservative messaging on the platforms young Americans actually use — has produced a blueprint the rest of the GOP is still scrambling to copy. Read the full article here

When John McEntee launched "The Right Stuff" in 2022, mainstream media called it a fringe experiment. Millions of young conservatives desperate for products that reflected their values proved otherwise — and major brands are only now catching up. From Sydney Sweeney's American Eagle campaign to whiskey brands leaning into tradition and masculinity, the conservative-friendly marketing era McEntee pioneered is reshaping how companies across industries think about their audience

Meatballs, memes, and MAGA. John McEntee is skipping cable news and going straight for your phone—one snarky soundbite at a time.