LA WEEKLY | How John McEntee Is Reshaping the Republican Party for Gen Z and Beyond

When John McEntee launched The Right Stuff in 2022, critics wrote it off as a niche app for an aging base. Three years and 2 billion TikTok views later, he's quietly become one of the Republican Party's most effective tools for reaching Gen Z. McEntee's formula — mixing lifestyle content with conservative messaging on the platforms young Americans actually use — has produced a blueprint the rest of the GOP is still scrambling to copy.

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