WASHINGTON MAIL | How John McEntee Ushered In the Era of Conservative-Friendly Marketing

When John McEntee launched "The Right Stuff" in 2022, mainstream media called it a fringe experiment. Millions of young conservatives desperate for products that reflected their values proved otherwise — and major brands are only now catching up. From Sydney Sweeney's American Eagle campaign to whiskey brands leaning into tradition and masculinity, the conservative-friendly marketing era McEntee pioneered is reshaping how companies across industries think about their audience. Read the full article here